Partners: Selma.ai, één
What did we do?
Selma.ai is a Flemish startup which works on data-driven targeting of content. Together with the online-team of Eén, we investigate how we can raise the click through-rate from Eén’s newsletter.
To be concrete the newsletter is made 50% redactional, while the other 50% is chosen by the artificial intelligence of selma.ai. The personalized data together with Selma.ai choses which articles you’ll get in your personalized newsletter.