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REALITY MATTERS

Year: 2018

(A video about the VR rollercoaster that was used at the Ketnet fanday in 2017)

(Pictures from the AR experience in 2018)

Partners: Reality Matters, Ketnet

Reality matters turns wild ideas, visions, and strategy into unique, interactive and immersive AR/VR (Augmented reality/Virtual reality)& MR (mixed reality) content, brand campaigns, sales tools, and training platforms. By working collaboratively with our clients we bring ideas to life, taking them into the next level.

What did we do?

Together with startup Reality Matters we produced an AR experience for Ketnet. It was used at the Ketnet fanday. 

Ketnet is VRT‘s kids television channel. They are always on the lookout for new technologies and ways of storytelling. Ketnet was very interested to try out an immersive experience for kids in augmented reality.

During the previous fanday from Ketnet they experimented with virtual reality. Children were very impressed with new media interactions like virtual reality, They quickly move and adapt within the digital environment.

Every year Ketnet organises a fanday at Bokrijk (Bokrijk is an open-air museum based around Flanders rural historic life). A variety of activities are displayed in the open-air museum of Bokrijk. The domain is 5.5 square kilometres and Flanders' largest open-air playground. 

About eight thousand kids visit the Ketnet fanday every year.

One of the main challenges for Reality Matters is to make a digital experience that moves all of the young visitors through the attraction without long waiting lines.

<-- The VR rollercoaster from the Ketnet’s fanday in 2017 gave everybody a good idea how to set this up. (Check out the video)


Learnings:

1. Augmented reality has different outcomes than using ViRtual reality.

We chose to make a walkthrough where you get a tablet at the entrance of the attraction, this way, less handling was necessary than with the VR goggles like used the previous year. 

2. How to trigger the character to pop up in AR?

The AR tooling is triggered by markers on the ground so it was easy for the user to spot where the next AR character could be seen.  At the same time it gave us less developing time, as we had a very tight deadline.

Conlusion:


After a proof of concept was made inside VRT with the Vuforia plugin in Unity, we sat together with Reality Matters to see how we could add extra features. We’d love to have a photo feature where you could capture yourself together with the digital character.

Of course the 3D assets should be linked with the Ketnet brand, the animated series Suske and Wiske Junior was the perfect match with the scenery of the Bokrijk museum. 

Currently we are developing a follow-up with the Kaatje brand, where we investigate if an animated character could be added to the experience.

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